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Copenhagen Jazz Festival

Brand Identity

Excitement. Engagement. Expression.

This branding showcases the classic attractions the festival has to offer. The spontaneity, dialogue, between different sounds, and freestyle exploration is what makes live jazz so captivating. The logo mark and pattern treatments reflect these qualities.

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Logo Development

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My final logo was inspired by the dialogue between instruments during freestyle jazz

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Final Logo

After listening to some jazz and experimenting with musically fueled brush strokes, I developed an inventory of lines and figures I call "Jazz Confetti" to embody the character of the genre.

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I used a variety of bright colors to express the spunky, unpredictable, and playful harmony of jazz.

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Social Media Photo Treatment

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Poster Series

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Instagram

Banners

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Merchandise

More Projects

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